Client brief

Following presentation from Andrew Agius Muscat, CEO of Malta Hotels & Restaurants Association (MHRA):

The client would like to show Malta as a venue for a short break for both the younger generation and the more affluent couples looking for a short break. The target audience which we would like to aim for is the 20-35 age group.

If possible, show the variety of activities which people can undertake while on a short break in Malta.

This can focus on a number of different sectors, some of which are:

– City break in Valletta: making use of boutique hotels and the services available

– Traditional gastronomy of the Maltese Islands

– History & Culture (St John’s Co-Cathedral, 3 Cities, Forts & other war sites)

– Up-market tourism product (Spa & Wellness): We can arrange with a 5 star hotel for this sort of filming

– Nightlife.

Client Update

Update from client:

The client would like to show Malta as a venue for a short break for both the younger generation and the more affluent couples looking for a short break. The target audience which we would like to aim for is the 20-35 age group.

If possible, show the variety of activities which people can undertake while on a short break in Malta.

This can focus on a number of different sectors, some of which are:

– City break in Valletta: making use of boutique hotels and the services available

– Traditional gastronomy of the Maltese Islands

– History & Culture (St John’s Co-Cathedral, 3 Cities, Forts & other war sites)

– Up-market tourism product (Spa & Wellness): We can arrange with a 5 star hotel for this sort of filming

– Nightlife.